Hightower, Babs: Public Relations for Authors, Taking Hold of Your Own Promotions
Print Length: 29 pages
Simultaneous Device Usage: Unlimited
Publisher: Babs Hightower (October 22, 2013)
Sold by: Amazon Digital Services, Inc.
Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way. A Publicity Director for two publishers Babs brings knowledge to this book.
Public Relations teaches you why you need a publicist and how to find the right one for you. To understand what you need she covers:
- How publicity can help sell books
- What you need to know about publicity
- Writing Pitches
- Media Kits
- Press Releases
- Where to find a PR agent
- What to send to your PR agent
The knowledge shared by Babs Hightower really shines in this book. Her lengthy resume in the field of Public Relations began in 2000 when she began helping authors. She own Babs Book Bistro – a book review blog, worked her way up to Public Relations Director over the Scandalous Imprint of Entangled Publishing and is also the publicist for World Castle Publishing.
Ms. Hightower’s insider knowledge of how and when a publicist and public relations is needed comes from working within the public relations community for a number of years . . . and Babs is also a published author herself!
Had Public Relations for Authors been available [to me] when I first began blogging and promotion authors on social media, nearly two years ago, my leisure pursuit of blogging would have been much easier!
Babs answers questions beginning with how public relations works in bookselling and also lays out a basic publicity plan and media kit. She emphasizes throughout her book the obvious fact that “Books do not sell themselves; they need help and a push.” Surprisingly, Babs also stresses that during book tours, when you are asked to provide something as a giveaway, “DO NOT give away your book for the prize. You want people to buy your book, not give it away for free.”
I know I will be keeping this gem nearby as a public relations guideline that will help me in my wanderings to assist authors getting public attention for their latest writing endeavor.
~Patricia, Room With Books~© December 9, 2013
About the author:
Babs Hightower has been helping authors since 2000. She owns a book review blog Babs Book Bistro which got her started in PR and helping authors promote themselves. In 2012 she started working for Entangled Publishing and worked her way up to Publicity Director of the Scandalous Imprint. She is also the publicist for World Castle Publishing. She is also known as Morgan Kincaid writer of Historical Romance.